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Another Online Wine Seller - 10/13/2008 6:11:45 AM

AtlantaBill

Posts: 29
Joined: 7/1/2006
From: Atlanta, GA USA
Status: offline

Wish Georgia wasn't an enemy of online wine. Maybe you can use this.

http://bits.blogs.nytimes.com/2008/10/07/another-start-up-tries-to-sell-wine-online

Bill in Atlanta

Post #: 1

RE: Another Online Wine Seller - 10/13/2008 3:43:57 PM

mjobtx

Posts: 123
Joined: 11/20/2004
From: Plano, TX
Status: offline

Looks like just another aggregator run by a 25 year old with limited wine experience. Basically, this is a software play. Consider me a sceptic. We have seen quite a few of these come and go.

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PlanoWino

(in reply to AtlantaBill)

Post #: 2

RE: Another Online Wine Seller - 10/13/2008 11:46:17 PM

Colonel Lawrence

Posts: 2093
Joined: 4/24/2006
From: Arabia
Status: offline

No he's just 24 and also has a Walla Walla connection (what's with that place - songs and wine).
I wish him good luck - at 24 I was just a salaryman (as the Japanese would say).
L.

(in reply to mjobtx)

Post #: 3

RE: Another Online Wine Seller - 10/14/2008 4:00:17 PM

mjobtx

Posts: 123
Joined: 11/20/2004
From: Plano, TX
Status: offline

Big whup as we say here in Texas. How much of a connection does a 25 (according to his own words in the about section of his website - see below). He is certainly a marketing guy and this is a sofware play. Nothing more. Another wunder-kind.

About Lloyd Benedict
CEO/Founder

Lloyd Benedict, Founder and CEO of AmericanWinery.com, is an entrepreneur and wine marketer with a passion for “buying local.” In 2005, he founded AmericanWinery.com in Walla Walla, WA, one of the country’s premier wine producing regions. His goal: Help wineries sell more wine for more profit. His motto: Support Your Local Winemaker (he’s got the tee-shirt to prove it).
Lloyd came to Walla Walla in 2002 to study Anthropology at Whitman College. During his four years of study, he became familiar with many of the highly respected wine producers in the region. As his passion for wine grew, so did a passion to help wineries reach more wine consumers through the powerful vehicle of the Internet. Having been well exposed to MySpace, Facebook and the Amazon “phenomenon”, Lloyd took into account the power of social networking and how this resource could help wineries reach new wine consumers online.
The result is the web-based Consumer Direct Marketplace, which boasts the largest inventory of American-made wines on the Internet. The company provides marketing support and services to over 1,400 wineries and enables direct-to-consumer sales of nearly 2,500 domestic wine selections. AmericanWinery.com is the most direct way for wineries to reach more wine consumers online, and provides wine enthusiasts unparalleled selection and service.
Lloyd has been profiled in Forbes magazine, traveled to India to speak on viral wine marketing, is a current board member of Wine 2.0, and has been a speaker and attendee at many domestic trade seminars. He’s a 25-year old wine marketing whiz kid who is tirelessly spearheading a movement to level the playing field and help any U.S. winery compete in the booming online market.

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PlanoWino

(in reply to Colonel Lawrence)

Post #: 4

RE: Another Online Wine Seller - 10/14/2008 4:12:06 PM

fingers

Posts: 729
Joined: 8/26/2006
From: Santa Ana, CA
Status: offline

quote:

ORIGINAL: mjobtx

The result is the web-based Consumer Direct Marketplace, which boasts the largest inventory of American-made wines on the Internet.

Must be some store! Don't you think by "inventory", they mean "database"? I get a kick out of all these marketers boasting of all this inventory that is supposedly stored in their 300 sq.ft office. Makes it sound like winemakers don't know how to use the internet themselves

(in reply to mjobtx)

Post #: 5

RE: Another Online Wine Seller - 10/14/2008 9:51:19 PM

ParkHill

Posts: 132
Joined: 6/27/2007
From: Denver, CO
Status: offline

quote:

No he's just 24 and also has a Walla Walla connection (what's with that place - songs and wine).
I wish him good luck

I echo the colonel's comments. More power to him, if he can achieve personal success marketing wine by serving his clients well, educating the consumer or wholesaler.

He has something else going for him: timing and location. A good business strategy is to identify a niche and then serve it well. So, he is well-placed in an up-and-coming wine region.

I've noticed very little discussion of Washington wines on this board, but I've been very impressed. If California is known for bulk and cult ends of the wine spectrum, and Oregon is looking to make Pinot like in Burgundy, Eastern Washington seems to be working the Bordeaux Blend angle. I've had some spectacular Cab-merlot blends: Delille Chaleur Estate 2001 reminds me of Smith Haut Lafitte from the same year... something about the layers, intensity and tar flavors.

The quality of low-priced Washington wine (Columbia Crest, for example) seems pretty high, and high-end Cabs and Merlots seem to be a lot cheaper than California... well if we aren't talking about Quilceda Creek.

Anybody for a bottle-shock Washington vs California showdown?

< Message edited by ParkHill -- 10/14/2008 10:04:18 PM >

(in reply to fingers)

Post #: 6

RE: Another Online Wine Seller - 10/15/2008 5:10:04 AM

pbm

Posts: 348
Joined: 3/5/2008
From: New Hope, Pennsylvania
Status: offline

quote:

I've noticed very little discussion of Washington wines on this board, but I've been very impressed. If California is known for bulk and cult ends of the wine spectrum, and Oregon is looking to make Pinot like in Burgundy, Eastern Washington seems to be working the Bordeaux Blend angle. I've had some spectacular Cab-merlot blends: Delille Chaleur Estate 2001 reminds me of Smith Haut Lafitte from the same year... something about the layers, intensity and tar flavors.

The quality of low-priced Washington wine (Columbia Crest, for example) seems pretty high, and high-end Cabs and Merlots seem to be a lot cheaper than California... well if we aren't talking about Quilceda Creek.

Anybody for a bottle-shock Washington vs California showdown?

I haven't posted my tasting "notes" (it will be just a list of what I liked) from the Wine Library event the other night but the hands down winner of the best find of the night was the table/distributor serving primarily Washington wines. I've always been a fan but the sheer quality of the $25 and under bottles they had was impressive.

I think a theme along those lines might be interesting for a Virtual Community Tasting though I'm sure it would be difficult for our non-US friends to track down the wines.

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PBM
"Never Sell Principle Short"
Dave O'Neal

(in reply to ParkHill)

Post #: 7