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JohnNezlek -> RE: Article about Gary Vaynerchuck of WineLibrary TV (9/12/2008 6:29:27 PM)
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Dear CTers,
I am certain that Gary V (in person) is a nice guy. I have not seen his face in the post office, and I suspect he has no outstanding felony warrants. I am just not convinced that the "in your face" "tastes like horse crap" mode is the best for all parties concerned. Certainly, it brings attention to wine (which in the end may not be the blessing some think of it as), but what kind of attention? To what end? He is shrewd and excellent businessman, and I admire him for that -- truly. I am just not convinced that a sensationalist approach is the best. Please know that most people I know would not consider me a "stick in the mud" or conservative in most (if any) domains. I guess I just don't want people shouting at me or making a big deal out of something that is already a big deal. I had the same reaction when "Rockss and Fruit" was added as a default critic. His self-proclaimed goal is to express himself, not to educate others. I don't need any more skate-boarding X-Gen, X-Games, "look-at-me simply because I am alive" people in my life. I am far from frumpy (and as Elton John noted "I can [probably] snort you under the table"), but the desperate appeal for attention is a bit tiresome. If your ideas have merit, they will out. If they do not, they will not.
By the way, this is not simply my approach to wine. At the risk of incurring the wrath of the censors (with whom I agree in this instance), one of the problems of the present political campaign is the substitution of style for substance. Wines are blind reviewed to avoid the complications that occur when we know the source of a stimulus. "Over the top" wine critics/writers/vendors seek to garner attention through their antics perhaps because they are concerned that their opinions per se may not be sufficiently interesting or informative.
I simply don't have time for it.
Respectfully yours,
John
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