2007 Beresan Winery Stone River
Last edited on 6/28/2012 by ob2s
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Mystery Wine #39
This one is interesting indeed.
A new release, the wholesale price of this wine (offered to me last week via the normal channel) is 30% higher than what we are offering below.
How can that be?
...especially when you are going to see the actual label (expensive bottle, expensive cork, exact same everything as what was just offered to me and is available at retail)? As with a number of other Mystery Wines, to get in line quickly, you may wish to skip the rest of the offer and hit reply (you can always come back and read the rest later)...
The Mystery Wine series has become so pervasive that wineries have figured out a very intriguing formula for you, the consumer. If a new-release domestic wine presently retails for $y-ish (like this one), the chance that it will get lost in a sea of hundreds of other entrants is quite high, regardless of critical acclaim. The $y tariff right now is like the Dead Sea – full of salt with many wounds to heal.
$x for a small production, high-end wine from Walla Walla?
Now that’s an entirely different story.
At $x+, a large percentage of the consumer market (from all age groups and all palate preferences) can afford to sample their wares. In addition, most wine drinkers will be far more adventurous for $x+ than for $30. If the winery believes in what’s in the bottle (as they do with this wine), isn’t it better to have people taste the wine and become loyal enthusiasts for the long-term, even if it means taking a bath on an initial parcel?
As long as the wine cannot be traced and there is no record of the $x+ retail (at least in theory), then the brand carries on unharmed, the consumer gets to try the wine and....they are able to receive a large amount of $ up-front instead of the slow drip at the $y level.
It's a win/win and you are the major beneficiary....or those that you choose to give gifts to (as always, your secret is safe with me).
What I can tell you:
In exchange for allowing you to see the label when you open your shipping boxes or pick up (prior to this morning, they were 99% certain this was going to be a Kinko's label), I cannot say anything about the wine other than it is red, a blend of top-tier first-pass (costly) fruit and it contains Cabernet Sauvignon, Cabernet Franc and a few other tidbits. I can also tell you the alcohol is not 15-16% like so many cousins and competitors of this wine (it’s closer to 14%). While I wasn’t expressly prohibited from saying this, I will tell you anyway...it’s from the highly touted 2007 vintage (not a cast off year) and it retails on discount in the $y-2 range (probably more like $y+ but I haven’t checked around this morning – the only high-volume/discount shop I checked in Seattle was at $y-2). It’s also from 100% Walla Walla fruit (not an amalgam of lesser grade or patchwork fruit) - not sure if I was supposed to tell you that?
In the end, for first grade domestic red wine (regardless of your palate preference), there’s not a whole lot out there for $x+.
Not much at all.
That pretty much sums it up.
Oh yeah, they didn’t say a puzzle was out of the question...
• A longshoreman once said “it’s better to cast aside than cast away”.
• Fools Gold is not just pyrite but iron ore is just that.
• “If it doesn't matter who wins or loses, then why do they keep score?” - Vince Lombardi
• “College isn't the place to go for ideas.” - Helen Keller
• “I run, I dance, I set forth full of flowers” - Richard Carlyle
On your mark, get set...GO!