KPB
Posts: 4648
Joined: 11/25/2012 From: Ithaca, New York Status: offline
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Actually, one more remark. Back when the 1982 Bordeaux were available as futures, Bill Sokolin had a newsletter about investment in wine and he said that due to scarcity and Asian markets emerging, the top wines would all gain 10x in value. By now they have. That was true from the 82 vintage to around 1990,for the top Bordeaux and Burgundy wines, purchased en premieur. Several factors contributed: the euro was about to be introduced so the French Franc traded very low (as did the euro itself, at first after it was introduced), so you had a strong dollar, emergence of Parker as a force driving prices, massive wealth increase in Asia, fine wine perceived as a status symbol. Perfect storm. Today, the dollar is stable but not poised to surge hugely against the euro, which is also pretty stable. If anything, the European economy seems to be strengthening. Anyhow, no market advantage to leverage your investment. The Asian markets are huge but fairly stable too, by now. Fewer new collectors emerging, unlike the huge surge we saw back then, when all those new buyers wanted to build wine cellars. And then Parker has lost his throne, but Antonio hasn’t really taken the same role, so we lack a single market-maker with a very sharp-edged palate. Parker was able to shape things because his fondness for sweet port-like wines resulted in a lot of “surprise” scores, where you had a market aiming for wines that might be quite closed and tannic on release and at best only after a decade or more in the cellar. Parker (and technology, like microoxygenation) were game changers back then. And all those people who loved Coca Cola charging after him... but that can’t happen twice. So Sokolin nailed it, back then. But that was 1985, and in 2018, the game has changed. Now you would have to find a brilliant young winemaker in an ignored place, like Catalan France, who stumbles on an amazing old vine vineyard and creates some sort of stunning new icon of a wine, like when Pingus emerged out of nowhere, except in a place where there’s no Pingus yet. Or perhaps a home run in a setting with money and a love for fine wine, but few local wines of that quality level. Oregon, perhaps. Maybe Russia, Hungary, etc. I would bet on Israel, but not for 10x price increases. I can see 2x or 3x, for the top wines. So 10x sets a high bar. Anyhow, some place like that, with some magic combination of factors. Global warming could be the best bet to really shake things up. Fingerlakes, for example, could do what you see in Oregon with Cayuse, but only if the winters moderate and the summers become a bit longer and more consistently drier. Could happen. Meanwhile, Napa really dodged a bullet on the drought period. Will the Napa and Sonoma wines still be leading ten years from now, if trends continue? Bet on that and you might get 10x... or bet wrong, and get 0x...
< Message edited by KPB -- 1/19/2018 11:37:55 AM >
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Ken Birman The Professor of Brettology
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