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Azienda Bricco Rocche (Ceretto)

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Source: VinConnect (VinConnect.com)

The Ceretto winery has made a name for itself as one of Piedmont’s most enterprising innovators. Not only do they produce great wines that elegantly express the Langhe and Roero regions, but their reach extends to contemporary art, gastronomy, culture, and tourism. Yet before these roles, Ceretto was known for being one of the first to understand the greatness of the crus that create exceptional wines like Barolo and Barbaresco.

Riccardo Ceretto bought vineyards in Piedmont in the 1930s, but it was his sons Bruno and Marcello who realized the land’s potential and expanded the family holdings. In the 1960s, his sons (known as the “Barolo Brothers”) bought select parcels of land that have come to be recognized as among the most prestigious vineyards of Barolo and Barbaresco, such as Cannubi and Bricco Rocche.

Ceretto wines are known for their authentic expressions of the nuances of terroir. The family is famous for their top-rated single-vineyard (“cru”) Barolo and Barbaresco wines, such as Barolo Bricco Rocche, Barolo Prapò, Barolo Brunate, Barolo Cannubi San Lorenzo, Barbaresco Bernardot, and Barbaresco Asili. They were one of the first in Piedmont to adapt new winemaking technologies starting in the 1970s, such as using stainless steel fermentation tanks and regulated temperature control. Ceretto also crafts excellent bottlings of other reds, whites, and dessert wines. In fact, the Barolo brothers proved to be intuitive once again when they began producing a charming white in a land famous for its reds: the Langhe DOC Arneis Blangé, which has proven to be widely successful, surprising many.

The third generation of the Ceretto legacy proves the winery’s longevity and the family’s entrepreneurial spirit. Bruno’s children Roberta and Federico, and Marcello’s children Lisa and Alessandro not only continue the family name of producing top-quality wines known worldwide, but they excel in marketing and business development that extend the winery’s influence. In the past 20 years, they have initiated several projects that show both their passion for making wine, and their appreciation for fine food, art and architecture.

For example, in 2005, together with chef Enrico Crippa they launched Piedmont’s most ambitious restaurant ever (Piazza Duomo), which was eventually awarded three Michelin stars in less than 7 years. Among their contemporary art initiatives, they renovated a small chapel in their vineyards that was fancifully painted in bold colors by world-renowned artists David Tremlett and Sol LeWitt. And in architecture, they commissioned some of Barolo region’s most stunning, well-known architectural landmarks such as the glass Cube in the vineyard at Bricco Rocche and the giant, futuristic Acino (“grape”) at the Monsordo estate just outside Alba, where visitors are welcomed for tasting and tours seven days a week.

Last edited on 7/11/2016 by KevinS

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