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A family business which started to produce wine for its own consumption in the 1970's, but which has grown significantly since 1990 under the lead of Pepe Mendoza, oldest son of the founder. The wineyards are mainly close to Villena in the northwest of the province of Alicante, at several hundred meters above sea level. The winery is in Alfaz del Pi, close to Benidorm. They produce several red and white wines from a variety of grapes including both local grapes (Monastrell, Moscatel) and various international varieties (e.g., Shiraz, Merlot, Cabernet Sauvignon, Pinot Noir, Petit Verdot, Chardonnay).

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