CellarTracker was originally created in March, 2003 by Eric LeVine (click for full bio) as a way to keep track of his own cellar. At the time he was working at Microsoft, and CellarTracker was a simple hobby. After extending the site to allow two friends to use it, Eric was intrigued by the potential to create a broader phenomenon. In July, 2003 he launched a small beta program for CellarTracker which grew to 100 users tracking 60,000 bottles. Still working at Microsoft, Eric publicly launched the site in April, 2004, and it has steadily grown ever since. Eric officially left Microsoft in August, 2004 to spend most of his waking time on CellarTracker.
Now CellarTracker is the leading cellar management tool with hundreds of thousands of collectors tracking bottles numbering in the tens of millions. CellarTracker has also grown to become the largest database of community tasting notes with nearly 3 million such notes as of late 2012. Every year many millions of wine enthusiasts come to the site to read reviews and garner wine recommendations.
In October, 2012, Dan Polivy (click for full bio), also a Microsoft veteran, joined CellarTracker as its second fulltime employee. Dan has been instrumental in the modernization and overhaul of the site user experience.
Andrew Hall and Laura Conway have also made vital, ongoing contributions to the site over the years with their focus on the wine database and editorial aspects of that information.