I was so excited to see a boxed wine that clocks in above $20/750-ml-bottle. Sure, it's not meant for aging, but the carbon footprint is lower, and you can enjoy exactly how much you want on any given night, with the wine staying fresh for weeks. This 3L box sold for $120, thus the equivalent $30/bottle, which tends to be about my personal sweet spot for a "real" weeknight wine. Plus it's a single vineyard cab made with organic grapes. So I was excited to order this -- I really wanted to love it.
Bottom line, the wine is pretty good, but to me this didn't taste like a $30 bottle, let alone the even-more-expensive bottle the RGBW company is hyping it as. Very, very modern, meaning it's quite sweet, borderline cloying, with a super-dominant vanilla element. Light tannins, medium-short finish. To its credit, there's a decent hint of structure, and it's fairly light on its feet for a 14.8%.
Admittedly this is stylistically out of step with my fusty old world tastes, but at the end of the day, I think my ambivalence is about more than that. Just one fickle taster's opinion, but to me, this doesn't drink like a $30 wine, or a $20 wine, but more something in the $10 - $15 range. That's still a huge step up from what you might have found in a box a generation ago, but it's not enough to make me a repeat customer.
If any wine industry people are reading this: if you throw a half decent $20 Chianti in a 3L box, you will have at least one enthusiastic customer! For now, apparently I'm sticking with bottles.